March 17, 2026 | 6:30 PM

The Simple Sales Funnel

Most small business owners are great at what they do — they just don’t have a system for getting new customers consistently. In this session, you’ll learn how every customer moves through four stages before they buy: Awareness, Engagement, Consideration, and Conversion. You’ll map your own funnel, identify exactly where you’re losing people, and leave with a clear picture of what to fix first.

March 24, 2026 | 6:30 PM

Module 2: Know Your Customer

You can’t market to everyone — and when you try, you end up reaching no one. In this session, you’ll build a detailed profile of your ideal customer: not just their age and location, but their real frustrations, their goals, and the exact words they use to describe their problem. That language becomes the foundation of every post, email, and landing page you build in this program.

March 31, 2026 | 6:30 PM

Module 3: Creating Your Signature Offer

There’s a big difference between a service and an offer. A service describes what you do. An offer tells your customer what they get, who it’s for, and why it’s worth it. In this session, you’ll package what you do into one clear, specific Signature Offer using a simple formula, and leave with something you can say out loud in one sentence without hesitation.

April 7, 2026 | 6:30 PM

Module 4: Building a Landing Page That Converts

Your website or link-in-bio has one job: turn visitors into leads or buyers. In this session, you’ll learn the StoryBrand framework — a proven approach that puts your customer at the center of your message instead of your business. You’ll draft a headline that names their problem, a paragraph that positions your offer as the solution, and a call-to-action that tells them exactly what to do next.

April 14, 2026 | 6:30 PM

Module 5: Email Sequences That Convert

Most people don’t buy the first time they visit your page. An email sequence is a series of pre-written emails that go out automatically after someone signs up, building trust, answering objections, and making the ask while you focus on running your business. In this session, you’ll map your 5-email welcome sequence and learn exactly what each email should say and when it should send.

April 21, 2026 | 6:30 PM

Module 6: Social Media and the Funnel Framework

Not every post has the same job. Some posts are meant to reach new people. Some are meant to build trust with people who already follow you. And some are meant to drive sales. In this session, you’ll learn the 3-type content framework . Awareness, Engagement, and Conversion, and build a weekly posting plan that feeds every stage of your funnel with intention.

April 28, 2026 | 6:30 PM

Module 7: Awareness Posts. Getting Seen.

Awareness is the top of your funnel and the most neglected stage for most small businesses. In this session, you’ll learn how to create content that reaches people who have never heard of you, using the hook-value-CTA formula that stops the scroll. You’ll write and post your first awareness piece of content and start tracking what your audience actually responds to.

May 5, 2026 | 6:30 PM

Module 8: Engagement Posts.. Building Trust

People don’t buy from strangers. Engagement content builds the relationship between your brand and your audience — so that when you make an offer, they’re ready to say yes. In this session, you’ll map your top customer objections, learn how to turn every hesitation into a piece of content, and write an engagement post that makes your audience feel understood before you ever ask for the sale.

May 12, 2026 | 6:30 PM

Module 9: Conversion Posts and Intro to Paid Ads

You’ve earned the trust. Now it’s time to make the ask. In this session, you’ll learn the 4-part conversion post formula — Problem, Promise, Proof, Call to Action — and write a post for your Signature Offer that drives real action. You’ll also get your first introduction to Facebook and Instagram advertising: what a boosted post vs. a real ad looks like, how to target your ideal customer, and how to get started with as little as $5 a day.

May 19, 2026 | 6:30 PM

Module 10: Facebook and Instagram Ads Deep Dive

Organic reach only goes so far. Paid ads let you put your offer in front of the exact right person — at scale, on a budget you control. In this session, you’ll get a full walkthrough of Meta Ads Manager, set up your first real campaign with the right objective, audience, and creative, and learn which metrics actually matter. By the end, you’ll have an ad live or ready to launch.

May 26, 2026 | 6:30 PM

Module 11: Putting It All Together

You’ve built every piece of the system. Now let’s make sure they’re all connected. In this session, you’ll complete a full Funnel Audit — mapping your customer’s journey from the moment they first see you to the moment they pay you — and identify the one gap left to close before graduation. You’ll also learn the three numbers every business owner should track weekly to know whether their system is working.

June 6, 2026 | 6:30 PM

Module 12: Launch Prep — Your System Goes Live

Graduation is one week away and your Signature Offer is about to go live. In this session, you’ll build a day-by-day 7-day launch plan and run through a complete pre-launch checklist — making sure your landing page is live, your emails send correctly, your content is scheduled, and your ad is ready. You leave this class knowing exactly what to do every day of launch week.

June 9, 2026 | 6:30 PM

Midule 13: Signature Offer Launch

This is what 13 weeks of work has been building toward. Today your Signature Offer goes live. You’ll present your complete customer acquisition system to the group, share your early launch results, and commit to your 90-day goal. You leave graduation with a running system, a clear plan for what comes next, and a community of business owners who built it alongside you.