🔴LIVE WEBINAR
Thursday, October 14, 2026 • 2:00 pm
Brand First.
Ads Last.
A 60-minute workshop on the order every business has to follow, and what it costs you when you skip a step.
In one free hour, you will fill in all four boxes for your own business, in the right order, so your next post or ad has a message behind it. Register now and the worksheet is on its way.
Most owners do not have a marketing problem. They have a sequencing problem.
Every owner asks the same question. I know I need a brand. I know I need to market. I know I need sales. Where do I start?
Most people start in the wrong place. They run ads before they have a message. They pick colors before they know their story. Then they spend money, get little back, and start to believe business is not for them.
It is not them. It is the order.
Four pieces.
Each one has a job.
Brand is the story your business tells and the intent behind it. Before you spend a dollar, people need to know what you stand for.
Marketing convinces people you can solve their problem. It builds the case before the ask.
Sales moves someone from “I believe you” to “here’s my card.” It closes what marketing opened.
Advertising puts that whole machine in front of the right people. It comes last on purpose. It cannot fix a weak message. It only shows the weak message to more people, faster.
Do them out of order and the message breaks somewhere between the feed and the checkout. You get clicks that do not convert, followers who do not buy, and a budget that disappears.
The fix is not more money. It is the right order.
What we do in the hour
You take a thirty-second test that tells you whether your business has a brand or just a logo.
You write down the one thing your customer has to believe before they buy from you.
You count the steps between “yes” and “paid” and find the one you can cut.
You name the exact places, in person and online, where your customer already spends time.
Then we build all four boxes live for a real small business so you can see what a good answer looks like, and you build yours with a partner before the hour is up.
You leave with the page filled in.
The Four-Box Worksheet is sent to you the moment you register. We fill it in together on the call, one box at a time, in order. By the end of the hour, your brand, your message, your sales path, and your ad plan are on one sheet of paper. Nothing to go home and figure out. It is done.
Who this is for
You have a business, a product, or an idea. You have posted, boosted, or paid for ads and did not get what you paid for. Or you are about to spend money and want to be sure it is not wasted. If any of that sounds like you, this hour will save you your next ad budget.
Open to CURE members and the public.
Register now and get the Free Worksheet.
In one free hour, you will fill in all four boxes for your own business, in the right order. Your next post or ad will finally have a message behind it.
Webinar Details
When: Wednesday, October 14, 2026, 2:00 PM ET
Where: Live on Zoom. Link sent after registration.
Cost: Free
Length: One hour, including open Q&A
Presenter: Ken Briscoe, Director of Programs, DSU CURE
You get: The Four-Box Worksheet, sent on registration
Want to go deeper after the session?
Ask about the Marketing and Sales Accelerator, our 13-week cohort at DSU CURE.